Tuesday, November 14, 2006

Chopra To Cha-Ching! Again

File under: The Siddhi of PR and Gurus to the Stars

Already on the hook for dumbing down Vedic wisdom as a way to make a buck or two... billion, Deepak Chopra is about to enter a whole new dimension of media overexposure with his Virgin Comics, Inc. production of The Sadhu, starring one of Hollywood's most bankable action stars, Nicholas Cage.

When you think about it, Chopra has catapulted clear past the point of needing devotees, simply because he's already made a mountain of cash with his books and other endeavors, which probably only require him to show up, smile and spout a few platitudes about wellbeing and such. It's called having a good business sense, and Chopra has enough of it to get into bed with Virgin Corp. CEO Richard Branson, who probably doesn't get in bed with anyone for less than ten figures or so.

So the turban comes off for Deepak. The one thing we like about him is that he doesn't ever really seem to make it all about himself. This puts him way, WAY above Sri Sri, the Kracki, Sai Baba, Swami Ramdev, Ammachi and just about any other big-time guru out there.

But how he works out as a movie producer/screenwriter remains to be seen. While we're waiting to find out, we'll pray to the Mother Of All That Is Good that he not hire anyone like Brett Ratner or Jerry Bruckheimer to direct.

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