The last time we encountered Guru Mickey Mehta, he was attending to the needs of beauty pageant contestants and we wondered which, and whose 'needs' those were. This time we find Mickey signing up to appear on a popular Indian soap drama, Jassi Jaisi Koi Nahin. In it Mickey plays a guru who transforms the character Jassi with one of his totally holistic makeover and workout programs. Not much of a stretch for Mickey, but brilliant product placement nonetheless!
Mickey's appearance on prime-time Indian television as a character much like himself is sure to boost his earnings and marketability. We wonder how this bodes for Sri Sri Ravi Shankar's position in the pecking order of gurus in the Indian media. We've provided a handy comparison chart to help you make the call:
|Sri Sri Ravi Shankar||Guru Mickey Mehta||Decision|
|Nobel Prize nominee||Beauty contest consultant||Tie|
|Spoke to the UN||On Indian television||Mickey|
|Ducks direct questions||Refers to groups of women as "batches"||Sri Sri|
|Protects genocidal racists||Pumps up beauty queens||Way Mickey|
|Advantage:||Guru Mickey Mehta|