Satsang By Text Message
File under: Gurutainment
Sadhana TV in India is offering the wisdom of a panel of 40 gurus by SMS text messaging. Viewers can send a question to their favorite Sadhana TV guru and receive their answer—all by text messaging over their mobile phone. Managing Director Rakesh Gupta says they're already getting over 20,000 messages a day.
That averages out to about 500 answers a day for each guru, evenly distributed. But since some of the gurus are surely more popular, they could find themselves answering thousands of text message requests a day.
Of course this is no problem for a real guru. S/he can easily answer 100,000 requests a day. We imagine a room full of phones buzzing with messages, with the masterful gurus psychokinetically controlling hundreds of them at once—and never breaking a sweat doing it.
Unfortunately, it's probably more like a telemarketing boiler room, with rows and rows of cubicles filled with the "associates" of the gurus hunched over their keyboards, typing as fast as they can the "wisdom" they read off a laminated card in front of them.