Chinmoy's PR Run Hits Steeler City

File under: The Siddhi of PR

It's been a while since we've been aware of that muscle-head mac daddy Sri Chinmoy's World Harmony Run (and media visibility effort) as it winds its way around the 48, now in Pittsburg, Penn.

Frankly, we're a bit surprised at how little coverage of the 11,000-mile event has surfaced online. It would seem that the U.S. media has little interest in a guru who isn't female and hugs people for completely different reasons than Ammachi.

We applaud the basic message of the effort, let's help instead of hurt, but doubt that a group of faux-olympic torch carriers is going to make much of dent. But Chinmoy's name is getting in at least some of the papers, so harmonious or not, "progress" is being made with each media exposure opportunity to bring a bit of positive change for world transformation.