File under: The Siddhi of PR
A few days back we came across this transcript of a radio interview with Sadhguru Jaggi Vasudev, founder of the Isha Foundation and Isha Yoga. We finally read it today and were pleasantly surprised by the clarity we found... including the fact that his teaching didn't appear to involve anything supernatural, like Amma's hugging or the Kracki's deeksha.
But then we saw this big picture on his homepage, making it seem much like just another fame seeking guru's attempt to promote himself, eclipsing (for us) his message and the appearance of his efforts to bring the truth to others.
But maybe it's not as bad a sign as we think.
Living in the West means pretty much everything is about marketing. A guru with the truth... or just a desire to get rich are the same in that they must make a presentation of themselves to the world. Where is the line between just getting your name out and self-aggrandizement with enrichment? We thought we knew... but now we realize that we may need to consider this a little bit more.
This has cast Paramahamsa Nithyananda in a different light as well, our primary objection to him being mostly about his online presentation. We'll go back to the drawing board until we believe we can draw a cleaner line between the authentic and the fame seeking for you.