Sri Sri's Latest PR Assault & Amma's Anti-Feminism
File under: Amma All-Over-The-Planet and The Siddhi of PR
The Art of Living's crack PR squad somehow got Reuters news agency to release another toilet bowl's worth of propaganda to the world press. This particular piece, trumpeting Sri Sri's efforts to create customers from the citizens of the Arab world, including – it was breathlessly noted – 50 people hand-picked from Iraq. The story was picked up by no less than 12 different news organizations today.
It's the usual AoL PR pabulum pimping Sri Sri to the high heavens as the neatest thing since holes in donuts. It just goes to show that a shrewd business sense, long black hair, a beard and flowing white robes worn by a monster of self-aggrandization is just about all you really need to be regarded as a saint by the media these days.
In other news, Amma has come out against admittance restrictions in Hindu temples... except the one temple that won't allow women between the ages of 10 and 50:
'With regard to entry of women of all age groups to Sabarimala, I would like to reserve my comments because if I make any statement then I would be branded a feminist,' Amma, as she is popularly known, told reporters here at her ashram.Way to stand up for your gender, lady.
The real reason Amma won't comment on this issue is because it would enrage her supporters in the Hindu version of the Ku Klux Klan, known in India as the RSS. Allegedly, many RSS members are also members of her ashrams. It's a smart political move for the professional hugger, but once again exposes the utter hypocrisy of her movement in India, where she is much closer to a Hindu version of Pat Robertson than a white-robed Oprah.