Love Guru Hater On The Rise

File under: The Siddhi of PR

The Love Guru-hating (yet ultimately supporting) Rajan Zed is already seeing a payoff from his scheme to make himself famous as America's cry-baby for traditional Hinduism:

The National Association of Interchurch and Interfaith Families has named Indo-American leader Rajan Zed as one of its spiritual advisors.

By working the interfaith panel circuit, as well as putting his face in high places in Washington, Zed is positioning himself to be our new pope of Hinduism. His clamoring against what he has insured to be a sure-fire summer hit movie will fail to prevent the movie's release, but he has already successfully thrown his name higher into the public's awareness.

Snatching positive media exposure in the face of failure, the true sign of a master of the siddhi of PR.