Cricket Players Now Sri Sri Lankan
File under: The Siddhi of PR
Sri Sri Ravi Shankar's Art of Living PR assault squad have very successfully capitalized on the March 3 terrorist attack in Lahore, Pakistan, by relentlessly promoting the "trauma relief and counselling program" they comped to the Sri Lankan cricket team targeted in the attack. The stunning press action by the crack AoL team netted over 30 mentions in a Google News search this evening.
The turban gets tipped in the direction of Bangalore to the true siddhas of guru pimping.
Labels: The Siddhi of PR