"Holosync" Harris Holohammered On Twitter
File under: Gurubusting, Gurus Clockin' Dollars and The Siddhi of PR
As the regular reader of this blog knows, we generally go after spiritual teachers who claim to be God and use this claim as their primary marketing conceit. Woo-woo noise peddler and "The Secret" star Bill Harris doesn't appear to quite fit that bill, but like most others who make your spirituality their business, it has become quite clear that he's all about the money. At the moment, he's threatening legal action against Gp pal Duff McDuffee, a personal development industry critic and partner with Eric Schiller in a blog called Beyond Growth. A post McDuffee made on November 13 this year criticized the way Harris markets his "Holosync" sound meditation cds, also noting that up until the Death Lodge incident of October 8, 2009, James Arthur Ray was an enthusiastic endorser of Harris' products, (as well as being his ex-partner.) [Ed.note: As it turns out, James Arthur Ray had Holosync sessions scheduled during the days leading up to the Death Lodge tragedy.]
The result of all this is now a cease-and-desist letter demanding the removal and retraction of McDuffee's blog post, all at the approval of Harris and his lawyers. The heavy-handedness of the move belies a man desperate to protect a shaky business, and while it's definitely not pleasant to receive a letter like this, its claims appear to have more holes than a 20-year-old tin pail at the bottom of Lake Erie. [Ed.note: According to those in the know, Harris did about 20-million last year, so the shakiness isn't preventing him from getting his grind on.]
Since this gauntlet has been dropped there has been a Kelvin wave of support for McDuffee and against Harris on Twitter. The viral nature of this bad PR has the potential to do a lot more damage to the claimant than the defendant, but somehow, we don't think Harris has enough of a view around his own self-image to recognize bad PR if it took him out to an expensive dinner and then back to a hotel room for an all-limits-transgressed romp.