Sri Sri Between The Lines
File under: Gurus Clockin' Dollars and The Siddhi of PR
Sri Sri Ravi Shankar in a fawning interview today about his "Silver Jubilee":
“The celebrations went well, but I think there is always scope to do better,” says the man who unlocks life related mysteries of millions. The world’s largest growing NGO, one is amazed by the strength that binds millions of Art of Living followers together. “I really don’t know what unites them. I guess you will have to ask them,” laughs Guruji, as he is fondly known.Sure he can do better. He knows there's even more money to be made. As to what "unites them", Sri Sri is being disingenuous. They are united in the search to escape the troubles of life. He knows and exploits this fact every day to gain his riches, name and fame–and that's the bottom line for Sri Sri. From the comments section of this blog:
Sri Sri's "jubilee blow out" is just what he said he wanted to achieve when he spoke about his name and fame to me once in the 1990s: "One day you will see -- I will be bigger than Ammachi! They will come in lakhs (100s of thousands) to see me! You won't be able to have these private meetings with me anymore because I'll be so popular!"The whitewash continues:
With regard to his reputation of being a ‘Guru of the rich’, he says, “The very fact that so many people turned up for the silver jubilee celebrations, devoid of any such pre-conceived notions, breaks all these myths.”Sri Sri is a guru getting rich, and mostly on the backs of the poor. But we're not surprised he's seen as a guru to the rich. It's obviously the most fruitful vein to mine. But Sri Sri knows it's a numbers game as well, and his ambition to top Ammachi is currently paying off nicely.
But he don't got milk, and in the end will always look like a 20-watt light bulb next to the halogen searchlight that is Ammachi in the U.S.