Sri Sri PR Overdrive For 50th
File under: The Siddhi of PR and Sri Sri's March on the Prize
Those busy beavers at the Art of Living PR department have truly outdone themselves for Sri Sri Ravi Shankar's 50th birthday. They've managed to place 3 different articles in the Indian press that are little more than love letters from dazzled, frantic fans. This is what passes for "objective" reporting when talking about bigtime gurus in India:
He is popular both at home and abroad. His charisma flows from his accessibility, unconditional love for all and his simplicity—you feel he is closest to you...That last bit is an instant classic. It's something he could say to anything asked as it would likely be heard as profound.
At 50, this tall and handsome spiritual guru has a fan following that will put any film star to shame...
One evening in Satsang, someone asked Sri Sri Ravi Shankar, "Guruji, when is your birthday?" Flashing his famous smile, he replied, "Main tera!" (I am yours).
Sri Sri's Peace Prize lust is just beginning to wax. Still going out on tour, still touting himself and still pretending that folks know who he is outside of India; we predict more PR frenzy right up until the Nobel announcement. It looks to be a long, hot summer for the folks in Sri Sri's PR machine this year.