Sunday, May 14, 2006

Sri Sri PR Overdrive For 50th

File under: The Siddhi of PR and Sri Sri's March on the Prize

Those busy beavers at the Art of Living PR department have truly outdone themselves for Sri Sri Ravi Shankar's 50th birthday. They've managed to place 3 different articles in the Indian press that are little more than love letters from dazzled, frantic fans. This is what passes for "objective" reporting when talking about bigtime gurus in India:
He is popular both at home and abroad. His charisma flows from his accessibility, unconditional love for all and his simplicity—you feel he is closest to you...

At 50, this tall and handsome spiritual guru has a fan following that will put any film star to shame...

One evening in Satsang, someone asked Sri Sri Ravi Shankar, "Guruji, when is your birthday?" Flashing his famous smile, he replied, "Main tera!" (I am yours).
That last bit is an instant classic. It's something he could say to anything asked as it would likely be heard as profound.

Sri Sri's Peace Prize lust is just beginning to wax. Still going out on tour, still touting himself and still pretending that folks know who he is outside of India; we predict more PR frenzy right up until the Nobel announcement. It looks to be a long, hot summer for the folks in Sri Sri's PR machine this year.

6 Comments:

At 5/15/2006 9:10 PM, Anonymous Anonymous said...

Wow Jody. You really have it out for this guy. Did he burn you in some way?

 
At 5/16/2006 8:08 AM, Blogger loneranger said...

but SSRS is more of a showman than guru.....

 
At 5/16/2006 10:03 AM, Blogger jody said...

Did he burn you in some way?

Nope. He's a clear self-aggrandizer. That makes him unsuitable as a guru, in my opinion. It's way more about obtaining accolades like the Peace Prize than actually bringing about a self-realization I doubt Sri Sri knows anything about from personal experience.

 
At 5/23/2006 2:17 PM, Anonymous Anonymous said...

Guruji, when is your birthday?" Flashing his famous smile, he replied, "Main tera!" (I am yours).
That last bit is an instant classic. It's something he could say to anything asked as it would likely be heard as profound.


it wasnt profound. just a pun - hope u get that "main tera" = may 13 which was his birthday.

 
At 5/24/2006 9:19 AM, Blogger jody said...

it wasnt profound. just a pun - hope u get that "main tera" = may 13 which was his birthday.

Nope. I didn't get that at all. However, it doesn't change the fact that Sri Sri is positioning himself as the world's big cosmic space daddy in the same way Amma and her many copycats position themselves as the world's big cosmic space mammas.

 
At 2/09/2007 8:09 AM, Blogger satya said...

jody, maybe anonymous is correct regarding the birthday. This url http://www.hvk.org/articles/0403/68.html says so (but i am not sure if it is authentic). SSRS's hindi pronounciation is not that good and he might have really replied "May 13"

 

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