Sri Sri's PR Machine: Pimping & Recruiting
An example of AoL flackery employed as hard news, this time at allAfrica.com (including a few interpolations by us):
Indian spiritual guru Sri Sri Ravi Shankar, who arrived in the country yesterday, seems to have the answer to many questions on life and the concept of inner peace.All answers are available for sale at your nearest AoL center.
He is the founder of the Art of Living Foundation, which is said to be the world's largest NGO, with representation in 156 countries.Matched only in size by our guru's lust for fame.
"What you cannot win with a stick, you can win with love," he told the Sunday Nation. "What you cannot win with guns, you can win through love."And what you can't win through love can be bought at an AoL center near you.
"The most powerful thing in the world is love - for we can win the hearts of people through love."My love of name and fame is all that is behind these ridiculously simplistic platitudes.
"This is exactly why the Art of Living courses are important to every individual, regardless of their background or religious affiliation," a devotee, Begun Rishi Nityapragya, told the Sunday Nation before the guru's arrival.Everyone is a potential mark to us.
"(Ours) is not a religion or a cult."Ours is a multinational business operating under cover of NGO status.
"In fact, if you are a Christian, it makes you an even better Christian; and if you are a Muslim, you become a more devout Muslim."Poorer, too.
In a flowing robe, long hair and a flowing beard and with disarming warmth and an almost permanent smile, Rishi had a lot of praise for the Art of Living courses.Watch me play God as I sell you my snake oil.
We tip our turban to the AoL flacks, who seem to be quite adept at planting their fictions in the news as the news. We see a bright future for all of them as government