Deepak Does Buddha (In The Butt)
File under: The Siddhi of PR
The General Motors of Vedic-based spirituality, Deepak Chopra, has got another product to sell you: a fictionalized account of the life of Gautama Buddha that's chock full of advice to make you happier. Too bad that's already been done (less the more happiness bullshit) – and we're sure much better – by Herman Hesse over 80 years ago. And too bad the only way to be happy, according to Buddha, is to stop wanting to be happy.
It's really just another opportunity for Deepak to pocket your cash in exchange for more facile self-improvement advice. He's done it multiple times across multiple market venues for a good number of years now, recently stepping it up to include major studio motion pictures.
Of course folks will keep on buying it... because everyone wants to be happy. That's the current in hunanity that Chopra has latched onto like a lamprey. And now he's using the memory of one of the world's greatest spiritual figures – most notable for eschewing happiness – as a Trojan horse to get you to buy more happiness advice.
We gotta take the dust of Chopra's feet for that one.
Labels: The Siddhi of PR