Swami Nanobrain, M.D.
File under: The Siddhi of PR
He's claimed that his yoga exercises can cure cancer and AIDS, but watch out if he decides to write you a prescription. Now Swami Ramdev has a brand new angle:
"Just as nanotechnology has the potential to send nano particles within the body system to seek out and treat afflicted parts, pranayam in yoga sends oxygen to the remotest parts inside the body which need oxygen for cure."Way to jump on the nanowagon, Swami! And this little PR stunt made it on to Google News eight times today! That's the kind of coverage Sri Sri Ravi Shankar gets when he mounts one of his own little PR performances.
Could Ramdev be gaining on Sri Sri in the race for name recognition in the West? With Ramdev's personal health angle, as opposed to Sri Sri's world peace conceit, he just might vault himself right past the white-robed, Nobel-lusting fauxvatar.
While he's got a ways to go, putting our money on the Rancorous One may just be the best bet big-time gurudom has to offer at the moment. And don't even get us started on the eyeball lightning possibilities here. We'd take the stack of cash we'd win on that bet and pay to have the pleasure of watching these two fame-hounds fry each other like squirrels stuck on a power pole.
Labels: The Siddhi of PR