Sri Sri's Inflation Unabated
File under: The Siddhi of PR and Gurus Clockin' Dollars
Still flush with the success of his Art of Living's "Silver Jubilee," Sri Sri Ravi Shankar is gellin'... and once again there are reports his of Nobel Peace Prize nom. We reported a few months back that he got some U.S. congressman with a lot of Indian folks in his district to do the favor of the nomination.
And just like before, Sri Sri is up against the likes of U2's Bono and LiveAid's Bob Geldolf–and all by being the little yogi who could. He took a few common breathing exercises and turned them into a multinational yoga concern and massive non-governmental agency [read: grant vacuum.]
Because Sri Sri plays the charity game as well as any other guru, he's got the public eating out of his hand. All the popularity of an Ammachi with none of the back breaking hugging. Nonetheless, that popularity is still translating into stacking cheese in a bank vault.
Welcome to the Sri Sri Nobel Peace Watch of 2006. Due to the his tireless self-promotion, we're sure to have plenty to discuss and analyze as the AoL PR juggernaut goes into "look at our living saint" mode. Expect grandstanding at places of political strife and wherever disaster strikes.
The needs of people to have an omnipotent space daddy in command of their lives assures Sri Sri's continued success. That is... until he gets caught not being able to keep it in his pants. That's certainly not the only way he might fall, but statistically it's the most likely.