Ramdev Reaches Into Schools

File under: The Siddhi of PR and Gurus Clockin' Dollars

We're beginning to see that the rancorous Swami Ramdev is one of the most savvy among the big business yoga barons who have popped up in India in the last few decades. Case in point: he's hooking 'em when they're young:

Mullana, who attended Ramdev's yoga training camp at the industrial city of Faridabad on Sunday, said that consultations would be held with the spiritual guru to train teachers and also hold special sessions for school children.

The minister's plans include sending physical training teachers and sports teachers to train at the yoga camps of Ramdev.

The teachers would then impart yoga training to the hundreds of students in their respective schools during the morning assembly, he said.

After Sri Sri Ravi Shankar's moves to absorb the Indian Army into the body of his satsang, Ramdev's countermove is brilliant. He'll get them before they can join the Army. With both gurus being tireless in their efforts to obtain and dispense political favor, we do not doubt that a response from Sri Sri is forthcoming.