Stacking His Pride
File under: The Siddhi of PR
Oh, look! Sri Sri Ravi Shankar got another award:
Spiritual guru Sri Sri Ravi Shankar has won the Sant Shri Dnyaneshwara World Peace Prize 2006 in recognition of his contribution in spreading world peace, the Art of Living said Thursday.Quelle surprise! Of course the news comes by way of his magical PR department. It's classic SSRS flack maneuvering, feeding promotional material to the Indian media to see it deployed as hard news.
Next stop for the joyous, good news? Sri Sri's online wall of fame, which puts on shameless display his seemingly unquenchable thirst to see his name elevated in the media. It's all you need to know to understand Sri Sri.