Sri Sri Tees Off On New Market
File under: Gurus Clockin' Dollars and The Siddhi of PR
When he's not flying around inserting himself into places that will help to make him appear to be a white-robed beacon of peace (who is usually quite unsuccessful at actually bringing any peace to the places he goes,) Sri Sri Ravi Shankar is busy thinking up ways to clock more dollars. His latest scheme: getting golfers to give him money to learn to meditate the Art of Living way in a Hail Mary of a plan to improve their game:
"It's a known fact that golf maestro Tiger Woods meditates and does yoga for concentration," says Ajay Kumar, director of sales and marketing at Le Meriden Gokarna Forest Golf Resort and Spa, Kathmandu's pride and one of South Asia's finest golf resorts. "Golf is very much a mind game."We hope nobody thinks they're going to become a Tiger Woods with the Art of Living training under their belt, and we hope Tiger Woods doesn't come after Mr. Kumar for using his name as a sales device. Tiger's got a phalanx of crackerjack lawyers to make sure that dollars clocked under his name go directly to him and not to a wannabe world leader like Sri Sri who's willing to hitch his wagon to anything that sells... himself.
So to help golfers hone their concentration - at a price - the resort has tied up with Indian spiritual leader Sri Sri Ravishankar, the proponent of a meditation technique known as the Art of Living, to offer a unique 'Spirit of Golf' camp.