File under: Gurus to the Stars and The Siddhi of PR
[Ed.note: We've run both hot and cold for Nithyananda over the last few years. For right now, the spigot is rather icy.]
Several readers have sent links detailing actor/comedian Michael Richard's journey of contrition with Swami Nithyananda in South Asia.
You may remember when the Seinfeld actor went on a racist tirade after getting heckled during a stand-up performance at a Los Angeles comedy club, effectively torpedoing what little career he had left.
You may also remember Nithyananda as the handsome young Swami who is working the style of both Swami Vivekananda, as well as that cheap imitation of Swami V., Paramhamsa Yogananda. Sri Nit has been building his satsang in Los Angeles with the combination of his rougish good looks, his boyish charms and his big-time guru aspirations, which include miracle-mongering and building a real-time hagiography to document his holy existence on this plane.
And now Nit has learned another trick of the big-time guru: get famous people to follow you, something that's worked for the Maharishi, Deepak Chopra, Gurumayi and the Man Amma.
When someone gets a little jnana, it sometimes goes straight to their head, making them believe they've been sent by God to save the world. But in order to do this, they've got to get famous and bring in the cash first.
Thus, once again, the truth of Vedanta – that we are all God equally – gets shat on by the very people who we trust to espouse this truth. In the end, the devotees get screwed while the guru sits on his dais and gloats over how rich and popular he's become.