Sri Sri Sucks Up Another Award
File under: The Siddhi of PR
He may not have been able to snag the Nobel Peace Prize this year, but that's not stopping Sri Sri Ravi Shankar from collecting yet another empty accolade in his quest for the perfection of his self-aggrandizement. This time it's an honorary PhD in Holistic Medicine from the Open International University for Complementary Medicine in Sri Lanka. Not surprisingly, the reasons he's getting the award are a bit shaky:
Ravi Shankar, who commands millions of followers worldwide, has added a holistic dimension to healthcare by reviving ancient healing techniques and practices and presented them in a way that is suitable for modern lifestyles.It would more accurately read: by appropriating an obscure pranayam technique and then trying to pass it off as an original creation, even going so far as to greedily attempt to copyright it. That puts him on the same plane as "Bling-Bling" Bikram Choudhury here in the States, who recently attempted to copyright his sequence of common hatha yoga postures.
Sri Sri may be a bit more subtle about his bling than Bling-Bling, but both are men who lucked into a role as spiritual leader after recasting ancient and commonly-used practices as their own inspired handiwork. Now, they appear to be unstoppable juggernauts of self-glorification, due to the fact there's one born every minute – that is, needy seekers of confirmation in the form of an addiction to a make-it-alright-with-a-wave-of-his-hand space daddy.
Who knows? Maybe Bling-Bling will be able to bring peace to Sri Lanka. He sure couldn't do any worse than Sri Sri.