Sri Sri Banks PR On Bomb Blast
File under: The Siddhi of PR
If Sri Sri Ravi Shankar has a siddhi, it's his ability to turn a public tragedy into the sweet milk of his name in print. Case in point: a series of bombs go off in Jaipur, India, killing 61 and injuring over two-hundred. But Sri Sri is in Argentina, mixing his Kool-Aid for a whole new market. He calls the press to condemn the bombing, and then he arranges for an audience to light candles in memory of the bombing victims. It's a nice gesture, no? Solidarity between the peoples of India and Argentina? Yes, and a great way for Sri Sri to appear the savior, when all he's really done is pass out candles for a heart-felt (by the audience) but completely ineffectual display of public sympathy halfway across the world. Were Sri Sri really concerned about the blast victims, he would have gotten on a plane and gone back to India. But that was going to cost him money, not make him any.
Granted, the 10,000 candles must have cost him something too (if they weren't in fact donated,) like 50 bucks or something.
Labels: The Siddhi of PR