Sri Sri Infects The Internet
File under: Satscams and The Siddhi of PR
Art of Living Kool-Aid distributors are working overtime to make Sri Sri Ravi Shankar more famous in the States with some viral internet popularity scamming. From a message sent on the U.S. AoL mailing list:
If we can have you and the people in your network (local satsang groups and other AOL networks) follow the simple steps below, we will have an EXTREMELY powerful marketing campaign for guruji on the internet.But what of those who will see through this blatant gaming? AoL has a plan for that too!
If we can have a large group of people follow the steps below, we can have the links to articles/blogs on guruji, shoot right up to the homepage of the website of an extremely popular site digg.com. This is a very powerful way of marketing, as lots of people visiting digg.com would see it on the homepage.
There seem to be a lot of comments on the two articles listed below on digg.com. If you did digg it, then do remember to go back and give a "thumbs up" to the comments that are pro-Art of Living, and a "thumbs down" to those comments that are anti-Art of Living.Yes we do. You are dishonestly gaming the digg.com system to make a seemingly pathologically narcissistic guru even more pathologically narcissistic.
Also, it would better if the people who dugg the two articles also dugg a few more (random) articles as well, and made a few random comments on some other random articles as well, so as to camouflage this campaign, otherwise it becomes very transparent, if you read the comments. It should appear that we are just normal users of digg, if you understand what I mean.
We hate to break it to you, but AoL's marketing campaigns have always been transparent, as clear as the air above Annapurna. This attempt at ranking fraud is perfectly compatible with what AoL has been doing all along, which is to create a constant sensation around the rather hapless little man they are calling guru.