Thursday, May 15, 2008

British Film Institute Vs. Love Guru Haters

File under: The Siddhi of PR

The British Film Institute gets squeezed between somewhat rancorous Hindus trying to protect their idea of "guru" from what they claim would be a defilement by Mike Myer's The Love Guru, whose producers are loving the fact the clamor is saving them millions in promotional expenses.

We going to take a stab at decoding this and speculate that the LG haters called the BFI and were assured there would be no screenings of the film sponsored by the Institute. The haters spun this to suggest that the BFI was ideologically-aligned with their cause. The BFI responds to deny any alignment with the fundies, as the Institute doesn't do major summer motion picture releases in any case. But the big info churn that is the internets keeps regurgitating the older, pro-hater article right next to its correction, over and over again.



At 5/18/2008 3:57 PM, Blogger Sedusa said...

you know, what is sad to me is that from the preview, the movie doesn't even look funny. I find it offensive in a culturally ignorant manner - if you're gonna lampoon something, make it funny. it looked (to me, at least) like a thinly disguised racial caricature of Indians. I won't be seeing it. but the thing is, there is SO much to ridicule in guru culture (see also: your whole site, heh), but they seem to have resorted to the lowest common denominator of humor - racial stereotypes. I know mike myers' character isn't supposed to be ethnically Indian, but does that make it okay or is it merely to avoid being a complete Jolsonesque parody of people based on race? anyway, there were a lot of things that they could have made fun of and been clever about... but I suppose it can't be as ignorant as the temple of doom, which is about to come on tv. or could it?


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