Ramdev Revs Up PR Apparatus
File under: The Siddhi of PR
Both are coming straight out of India like the Jay-Z and P. Diddy of freeze-dried, reconstituted yoga. But up to this point, it was Sri Sri Ravi Shankar's superior PR spawning facility that kept him in the world news while Swami Ramdev languished out of the limelight, except for that time he got rancorous on a politician who debunked his "medicines," as well as on an apparently innocent student reporter accused of being a terrorist for perhaps asking the wrong questions.
But now it seems Ramdev has taken up the gauntlet thrown down by that white-robed pretender who is wantonly lustful for a Nobel Peace Prize. The result has been a lot more visibility for Ramdev's Western ambitions. First there was the news of his visits to the United Kingdom, New York and New Jersey, and now his latest press release, heralding an upcoming trip to Canada, has drawn the attention of not less than 6 newspapers with websites in India, according to Google News.
It's perhaps not quite the reach Sri Sri's proliferate propaganda seems to have, but it's certainly a step up for Ramdev in our eyes. And speaking of eyes, could there be another epic eyeball lightning battle brewing here? Ramdev certainly has the rancor for it, but does Sri Sri? He has been successful at hiding his shadow from the eyes of the world so far. His softly said sweet nothings are completely devoid of anything that could be called jnana, but it does give the impression he's always about to step off a cloud, at least if you're a rube who's fallen for the act.
But if Ramdev makes a move for the golden ring of that Nobel Peace Prize, all bets will most certainly be off. It could be the granddaddy UFC octagon of all eyeball lightning battles.
Consider our fingers crossed.
Labels: The Siddhi of PR